I’ve heard horror stories from clients of past donors bringing family and friends to show them their plaque only to find it missing. If you haven’t been with your organization from the beginning there maybe plaques you are unaware of. We have surveyed facilities and found donor plaques in storage rooms, behind file cabinets, you name it! There are 4 benefits to locating all of your donor plaques.Thats why we have created the Recognition Location Program.
1. Not knowing who your past donors are weakens your position. Part of the giving-recognition dynamic is the implication that donors will be recognized forever unless there is a specific understanding stating otherwise. If current donors feel that they’ll be forgotten in ten years their willingness to give may be compromised. You need to be able to confidently demonstrate that your organization continues to respect past donors indefinitely.
2. Past donors are always great prospects. Even if the donor has passed, you may uncover a family that wishes to continue their loved one’s legacy.
3. Understanding past giving patterns and habits. This will help you better understand how prospects view the organization.
4. Future prospects could be turned off by neglected plaques. Can you imagine you are walking a prospect through your facility and you come across a plaque hidden behind a plant or coat rack?